Curves for women

Since the opening of the first Curves in Harlingen, Texas in 1992, they have grown meteorically. Curves reached 1,000 locations within 36 months, and now has over 9,000 locations world wide, with location throughout the United States, Canada, Europe, South America, The Caribbean, Mexico, Australia, and New Zealand.

Indeed, the Guinness Book of World Records lists Curves as "The world's largest fitness center franchise." So what is it they offer that has made them so successful?

At the heart of Curves success is their ability to provide fitness and weight loss facilities dedicated to providing affordable, one-stop exercise and nutritional information for women. Curves listened to women to find out what they wanted from a fitness center, and what concerns they had about exercising. They found that women had two main concerns:

• Lack of time - women often had trouble fitting a long workout into their busy schedule.
  
  
• Privacy - many women are uncomfortable working out with men around.

With this in mind, they developed a core philosophy based on a 30-minute fitness program incorporating strength training and weight-loss guidance, all offered in a comfortable environment designed for women. Their success has been achieved mostly through positive word-of-mouth from members, so talk to your friends - they may be keeping this secret from you!